Toldja, Ronald

Here's a new study about just how much of an impact using food mascots (in this case, popular cartoon characters like Dora the Explorer or SpongeBob) really has on children. These kids thought that the food with Dora or SpongeBob on the packaging actually tasted better than the food without, even though they were the exact same food.

Chew on that, Ronald McDonald.

And you guys can (as always), help out by going to the Retire Ronald campaign.