Wow, this is low even by evil oil company standards.
A Canadian tar sands (one of the absolute worst ways to obtain oil - and none of them are very good in the first place) oil corporation has named a new subsidiary the "Pixar Petroleum Corp." - "Pixar" for short.
I wonder where they got that name from? Hmmm....
Seriously, I can't imagine how they think this will work. Do they think people will be like "What a funny coincidence? That's also the name of my favorite animation studio! Now I'm strangely drawn into purchasing their environment-eradicating product... Fascinating!"
Big Screen Animation helpfully pointed out that Leslie Iwerks, the director of 'The Pixar Story' and 'A Day in the Life of John Lasseter' has even made a documentary series denouncing the practice of extracting oil from the tar sands in Alberta. He links to one of them, 'Downstream' here.
Well, at least this should bring to light some of the issues about tar sands, so maybe it'll end up being a good thing? Unlikely, but, like any Pixar protagonist, we can hope!
[via Big Screen Animation, formerly The Pixar Blog]
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