Geena Davis Institute Gets Major Money!

Google Grants awarded the Geena Davis Institute on Gender in Media $1.2 million to study the roles of women in film and television with the aim to improve them, specifically:

for the development of technology to help analyze female portrayals in children’s media, an area where an earlier report by the Institute had indicated significant gender inequality [.pdf].

Best of luck, Geena and pals! I hope your work makes a real impact for the better on women in TV and film!

[via ThinkProgress]